Harlequin Case Study Example | Topics and Well Written Essays - 250 words

Harlequin - Case Study Examplehe ware since each novel is a prominent segment of a superior product line, whose quality is delivered consistently in a manner that provides immense rejoicing and exhilaration to the consumers (Mark 3).Harlequin should re-enter the single-title business since the business presents the organization with significant growth opportunities, particularly in terms of enhancing sales volumes. Since trends in the publishing intentness show that demand for single-title fictional books continues to increase despite the stable demand of series romance, harlequin should re-enter the business so as to maximize opportunities presented by increasing demand. While single-title publishing presents relatively immense risks, the companys previous venture into the business will prove beneficial since the company is conscious of the mistakes it made during its last attempt at the single-title business. Furthermore, harlequins successfulness in the publishing industry is a significant advantage since a ample majority of the risks vary depending on the authors reputation (Mark 2). Furthermore, harlequin needs to redefine its brand by entering the single-title business. This is primarily because research indicates substantive declines in the growth of the romance series business, which could, in turn, result in massive