MARKETING Essay Example | Topics and Well Written Essays - 500 words - 3

MARKETING - Essay Example HFSS refers to foods high in fats, sugars, and salts. This key marketing issue aligns with the advertising appeal strategy (Zou and Fu, 2011: 116). According to this theory, products ought to be advertised or marketed in a manner that would manipulate or control consumer behavior in relation to purchasing. The message in the advertisement particularly in the media according to Akabas, Lederman and Moore (2012: 49) should be captivating in order to capture the attention of the consumers. The article posits the introduction of regulations in the year 2009 in a bid to limit advertisement of unhealthy foods. As a consequence of the regulations, the rate at which unhealthy foods has been advertised in the media has been curtailed. As elucidated by Veenema (2003: 172), the Maslows hierarchy of needs outlines health in terms of safety as one of the basic need in human existence. Obesity is considered one of the most serious childhood health issues in the developed world. This has been largely contributed by advertisement through the social media and other channels (Delgado, 2013: n.p). It is of significance to posit that children are easily manipulated hence are more likely to develop food preferences from advertisements (Varley, 2012: 92). This is one loophole that has been exploited by food companies in marketing unhealthy foods to children through the social media. Therefore, ensuring that children access information of healthy foods is imperative for the maintenance o f a healthy and productive population (Samour and King, 2012: 518). Though the regulations introduced in 2009 have reduced promotion of unhealthy foods in the television sets, there has been an observable increase in advertisements particularly in the social media (Preedy, Watson and Martin, 2011: 982). In the contemporary world, there has been a lot of advancements in terms of technology. It is very easy for individuals

Software Engineering Coursework Example | Topics and Well Written Essays - 2000 words

Software Engineering - Coursework Example At the engineering phase, software is produced and it is tested at the end of this phase. The last phase entails evaluation of the project’s output before the continuation of the project to the next phase. This software development ensures that the goals of software engineering are fulfilled. This is crucial in ensuring that the software designed is easily readable and understandable. Spiral model ensures that this goal of software engineering is met through appropriate and proper documentation. The model ensures that each of the four phases is well documented and explained. This ensures that incase any change happens in the future, the change can be easily understood and it would be easy to understand what to expect from the phases that are involved in the spiral development process model (Tsui, Karam, & Bernal 2014: 123). It is important for the developed software to be easily testable thus ensuring that in the event of any error occurring, it is easier to understand and trace the origin of the error. In so doing, it is not necessary to retest the entire software again. Due to the phases that occur in the spiral model, it is easier to test each phase separately before progressing to the next phase. This ensures that the output that each phase gives is gauged separately and in the event of an error in each phase, the origin of the error can be easily traced. It is important for the software to be flexible enough to ensure that it comfortably handles all the aspects that it is meant for. Considering that the spiral process model involves various phases, the engineers ensure that each phase comes up with an output that it is required (Brambilla, Cabot, Wimmer, & Publishers 2012: 100). It enables the engineers to come up with creative software and ensures that customers are able to evaluate the output of the project before getting into the next spiral. The spiral development ensures that there is the development of the correct model because each phase is