Ford Motor Company Marketing Strategy Essay example -- BTEC Business M

Ford Motor Company selling StrategyFord Motor Company is one of the worlds largest producers of cars and trucks and one of the largest providers of automotive financial services marketing vehicles under the eight brands shown below. The Company is a publicly traded company listed on the New York Stock Exchange. During 2002, the company made 6.7 cardinal vehicles and employed 328,000 people worldwide. Business partners include 25,000 dealers and more than 10,000 suppliers. Ford motor company offers a wealth of variety to the automotive consumer. As they start their blurb century of business, they ar now in a position to appeal to the widest range of potential customers. Each of their automotive brands has a unique personality and holds a distinct place in the ford motor company family.Vehicle BrandsFordLincolnMercuryMazdaVolvoJaguarLand RoverAston MartinAUTOMOTIVE serve BRANDSIntroductionThe marketing orientation has become common in companies that make things for individual cu stomers. It remains rare in heavy industry that produces steel, coal, oil, and paper, where the immediate consumers are other businesses. The transition from the production orientation to the marketing orientation is still going on. It is the most important but least understood revolution in human history, marking a decisive power-shift from institutions to individuals. In the production orientation, human enterprise conveyed first what we could make, and second whether anyone will want it. In the marketing orientation, we ask first what we want, and second how we can invent the means to fill that want. Production made people technologys servants. Marketing makes us technologys masters. The marketing revolution promises a golden age when social institutions and markets are systematically organized to maximize human happiness. One of marketings strongest features is its empiricism. What skill did for perception, marketing does for production. It tests intuition and insight against empirical fact. Henry Ford thought he knew what people wanted from a car cheap, reliable, and black. Ford sold millions of model-Ts in the 1920s with this mass marketing strategy. Then General Motors came along, segmenting the ma... ...icient/lower cost operator those competitors121010Level of investment compared with operators (facilities, databases, technology, advertising, R&D and people developments)88Total score10090ConclusionFord Motor Company started the last century with a exclusive man envisioning products that would meet the needs of people in a world on the verge of high-gear industrialization. Today, Ford Motor Company is a family of automotive brands consisting of Ford, Lincoln, Mercury, Mazda, Jaguar, Land Rover, Aston Martin, and Volvo. The company is beginning its second century of existence with a worldwide organization that retains and expands Henry Fords heritage by developing products that serve the variable and ever-changing needs of people in the global comm unity.References 1www. ford .com2www.prenhall.com3Financial report Ford motor company 2002.2003 and 20044Letter from Bill Ford - Published by Ford Company5Marketing management -Philip Kotler6Strategic Management - Thompson,Strickland7Marketing Management MRKT 601 course notes8Marketing Management MRKT 601 course discussions