Hello Kitty Singapore Essay Example for Free

how-do-you-do Kitty Singapore EssayA person has many needs at any accustomed time. Abraham Maslow sought to explain why people be driven by particular needs at particular times. According to him, human needs are arranged in a hierarchy (refer to experience 1), from the most pressing to the least pressing. In order of importance, they are physiological needs, safety needs, social needs, venerate needs and self-actualization needs. The most basic level of needs must be satisfied first before desiring higher level needs.Therefore, having a Mctoy fulfils the forth level needs, called as Esteem Needs. Self-esteem is the appetite for status, self-respect and prestige. Owning the serial publication of Hello Kitty dolls has come alonged a sense of fulfilment to the individual beca utilization it is not that booming to get the limited edition toys at any time. Besides that, the Kiasu attitude which is very popular among Singaporeans to gravel something which everyone else is ha ving, regardless of whether it is of any use. The fear of losing bring out drives the ascertaining to fulfil their esteem needs, where they are happy erudite they too have one like others. In order to fulfil the esteem need, people are often engaged in either profession or hobby to gain recognition. For those who loves collecting dolls, use this hobby as a platform to gain recognition from others so that they will be praised. Thus, they feel that by owning the series of hello kitty dolls can make them gained recognition. How has McDonalds created quantify to its consumers by pass Hello Kittty dolls in their Extra Value Meals? Marketing experts, Don Peppers and Martha Rogers say thatThe only value a company will ever create is the value that comes from customers. Customer value is the relationship between the consumers information of benefits they believe they will derive from a purchased compared to the price that will be paid. The total benefit box includes functional attrib utes of the product and related service attributes. Creating value not only transforms sales effectiveness, it also provides insularity from price pressure. There are many sales strategies, tactics and techniques for creating value for customers. McDonalds has identified the benefits that consumers would gain from the promotion by creating a series of value to its customer done the promotion. The total value created to its consumers by McDonalds comprises of four sources namely product, services, personnel and foresee.Firstly, the product (Hello kitty Dolls) were given as a amplitude to its loyal consumers at its cost price when consumer purchases the Extra Value Meal, rather than charging any extra issue forth for it. McDonalds has created value to its consumers by offering this product premium. In terms of service, McDonalds has created value to its consumers an alternative track of getting the exclusive dolls, where these dolls can only be purchased through McDonalds outlet s during the limited period of time. This series of limited-edition toys will not be available as and when consumers want them. Thirdly, the satisfaction gained by consumers by owning these dolls.As the dolls were limited edition and were sold at cheaper price, McDonalds has created the satisfaction feeling among its consumers when they own them. And finally image value is created to McDonalds consumers where the consumers have the option to choose designs of their preferences during the one-month promotion. The image of Kitty representing different cultures wedding costumes creates value to those owning them. Thus, McDonalds has added up values from all the four sources mentioned above to successfully create values to its consumers through its Hello Kitty Promotion.Recommendations and ConclusionHere are several alternatives that McDonalds should have considered before carrying out the promotion to avoid such havoc from happening1) Study the consumer behaviour of Singaporeans2) Peri ods of the promotion3) Increase the occur of toys offered for promotionIn conclusion, the havoc caused from the Hello Kitty Promotion in Singapore has not tarnished McDonalds image in any aspect. This was proven when McDonalds introduced another six sets of designs featured royal costumes most the world a year after, and the sales seem not to be declining. There was no restate of the previous years frenzy as McDonalds was prepared. Several precautions were taken such as limiting the number of dolls each customer can buy to four, and had more dolls in stock for little terror buying. Besides that, to monitor and control the crowds, McDonalds has hired security personnel and mobile squad officers to look McDonalds outlets.